The Cruz Roja solidarity tree is back in our offices this year, reinforcing our commitment to initiatives that create a positive impact on society.

As part of this new edition, we are once again collaborating with Cruz Roja Juventud through the “Educational Toy” project. This initiative aims to guarantee the right to play for children who need it most.

Each letter on the tree represents an opportunity to bring a child in a vulnerable situation their favorite toy this Christmas.

In addition, each gift is much more than just a toy. Play is not only a way to have fun, but also a key part of child development. In this sense, it fosters creativity and contributes to emotional wellbeing.

For this reason, we support educational, non-violent, non-sexist, sustainable, and collaborative toys. In doing so, we promote positive values and learning from an early age.

Thanks to initiatives like the Cruz Roja solidarity tree, hundreds of children will be able to enjoy a happier, fairer Christmas filled with hope.

These kinds of initiatives reinforce our commitment to society and to building a more inclusive and equitable environment.